Bensdorp, the premium cocoa brand of Barry Callebaut, introduces Natural Dark, a 100% natural and flavorful dark cocoa powder with a superior taste experience. It enables food manufacturers to deliver a rich and chocolaty flavor in all major applications while offering a clean label. 

Before the launch in August 2019, a select group of industry experts and international b2b media were invited to join the live stream presentation, which was hosted by chef and food journalist Marcus Polman. The live stream was provided by video production agency We Are Live.

In addition, AM shot a testimonial in collaboration with Sir Render. The video was shot with everyday consumers challenging them to taste the difference between alkalized and the non-alkalized cocoa (Bensdorp Natural Dark) as an ingredient while tasting various products.

The news got picked up by global b2b media because press mailings were shipped world wide and interviews with press were set up beforehand.

AM was responsible for the strategy, planning, content, coordination, media relations and execution.