Manage your reputation with Public Relations

Turn PR Into Business Growth

Public relations (PR) is more than managing a company’s image—it is a powerful driver of growth. When executed strategically, PR connects your brand with the right audiences, builds credibility, and creates lasting relationships that lead to new opportunities and revenue. Successful brands don’t just advertise; they earn trust through PR by gaining media attention, strengthening reputation, and engaging audiences across every channel.

PR step by step:

• Craft Your Story – Define what you stand for and shape a clear, consistent brand narrative that connects with your audiences. Think brand archetype, tone-of-voice, key messages and visual identity. Outcome: a clear brand narrative, aligned messaging across channels, and a stronger emotional connection with your audience.

• Earn Trust – Build credibility through expert positioning, authentic communication and media coverage. Outcome: trusted media coverage, thought leadership recognition, and increased confidence from customers and partners.

• Grow Visibility – Expand your presence across Dutch and international markets with ongoing PR and content momentum. Outcome: higher brand awareness, more inbound opportunities, and sustainable growth through continuous visibility.

From Global PR Campaigns to Training

Get PR Support

Whether you are a corporate brand, a start-up, or a solo entrepreneur ready to scale, Luc help you shape your story, grow visibility, and amplify a reputation that lasts.

Luc has been helping companies, brands, and entrepreneurs with clear and effective PR strategies that boost visibility, credibility, and growth. His experience spans leading national, international, and network agencies, where he built expertise in both consulting and hands-on public relations.

In 2016, he founded AM to lead and coordinate international PR campaigns in collaboration with trusted experts across Europe and North America.

Since PR is often out of reach for start-ups, solo entrepreneurs, and NGOs, Luc’s mission is to make PR accessible for every business that wants to scale.

Luc de Boer | PR & Communications Consultant
With nearly 20 years in PR, he combines global campaign expertise with a hands-on approach. Whether you need strategy, execution, or training, he helps you achieve results without the overhead or delays of a large agency.

PR Services Overview

Choose your PR Solution

Explore tailored PR solutions—from hands-on campaign execution to strategy and training—designed to support every stage of your journey.