FAQs

General PR & Strategy

1. What is public relations (PR)?
Public relations is the strategic process of managing how your brand is perceived. It builds trust through storytelling, media relations, and consistent communication across all channels.

2. How is PR different from marketing or advertising?
Marketing sells; PR builds credibility. While marketing drives direct response, PR earns attention through reputation, thought leadership, and independent media coverage.

3. Why is PR important in 2025?
In an AI-driven world flooded with content, human trust and credibility are your real differentiators. Strategic PR ensures your story is seen, understood, and believed.

4. How can PR help my business grow?
PR improves visibility, brand awareness, and credibility — driving organic growth, stronger customer trust, and new business opportunities without relying on paid ads.

5. What’s included in a PR strategy?
A strong PR strategy includes positioning, messaging, storytelling, media planning, and a roadmap that connects your communication goals to measurable outcomes.

AI & Modern PR

6. How does AI change the way PR works?
AI accelerates research and content creation, but can’t replace human judgment or relationships. At AM, we combine AI tools with strategic insight for smarter storytelling.

7. Can AI replace PR consultants?
No. AI can help generate ideas or summaries, but it lacks emotional intelligence, creativity, and context. Effective PR still depends on human experience and empathy.

8. How can I use AI to support my PR?
We help clients integrate AI for drafting pitches, analyzing sentiment, and finding media trends — while keeping all communication human-led and brand-aligned.

9. What are the risks of using AI-generated PR content?
AI can sound generic and harm credibility if used without oversight. Authenticity and message consistency remain key to protecting your brand’s voice.

Services & Approach

10. What does “Ongoing PR Support” include?
It’s a monthly partnership where we manage your PR calendar, media outreach, story development, and reporting to keep your visibility and reputation consistent.

11. How does an international PR campaign work?
We coordinate strategy centrally and execute locally through trusted PR experts in each market, ensuring global consistency and local relevance.

12. What’s the difference between PR Strategy & Advisory and Ongoing PR?
Strategy defines your direction and messages. Ongoing PR executes that plan through continuous media engagement and storytelling.

13. How do you measure PR success?
We track metrics like media reach, share of voice, message consistency, sentiment, and audience engagement — translating results into clear business value.

14. How long does it take to see PR results?
You’ll typically see early traction within 2–3 months. Sustainable reputation growth takes consistent effort and storytelling over 6–12 months.

Thought Leadership & Personal Branding

15. What is thought leadership in PR?
It’s about positioning you or your company as an authority by sharing expert opinions, insights, and perspectives that influence your industry.

16. How does personal branding connect to PR?
Personal branding builds your individual reputation; PR amplifies it through media visibility, storytelling, and external credibility.

17. Can I do thought leadership and personal branding separately?
Yes. You can focus on expert positioning (thought leadership) or profile building (personal branding) — or combine both for maximum authority.

18. What content works best for personal branding?
Authentic insights, founder stories, and expert opinions published on LinkedIn, in podcasts, or earned media help build real credibility.

Working with AM Public Relations

19. Why work with AM instead of a big agency?
You work directly with senior expertise — no layers, no huge overhead. We deliver the quality of a global agency with the flexibility and personal attention of a boutique partner.

20. What does collaboration look like?
Every partnership starts with a discovery call, followed by a tailored strategy. You’ll have clear goals, a roadmap, and regular feedback moments to measure progress.