PR Strategy
In a world where AI makes content faster and louder, PR strategy is what brings focus and meaning.
A strong Public Relations strategy defines what you stand for, which news matters, and where they should be told. At AM, we help brands and founders turn business goals into clear positioning, messaging, and media direction — building credibility before visibility.
What PR Strategy delivers
Clear Positioning
Define how your brand is perceived and what makes it relevant.
Strategic direction
A roadmap that guides campaigns, leadership, and ongoing PR.
Consistent messaging
One story across media, leadership, and content.
Media focus
Knowing where and how to be relevant for which media.
Alignment Across Teams
Connecting the strategy with marketing, leadership, and content teams.
How PR Strategy works
Discovery & Insight
Brand, market, competitor, and audience analysis.
Strategy & Narative
Core story, key messages, proof points and story angles.
PR Roadmap
Channels, formats, timing, and priotities.
What you get
Strategy sessions
1:1 strategy sessions with a senior PR consultant. Review or feedback session for implementation
Frameworks
Custom frameworks and templates (messaging, planning, pitching)
Strategy document
Written strategy document or roadmap
Coaching
Optional coaching or team workshop
This is for
Founders preparing to scale
Organisations looking for internal PR direction
Brands entering new markets
Teams needing clarity before execution
For agency collective MakerStreet, and ad tech startup We Adapt, AM developed a PR strategy that clarified positioning and messaging.
Results in action
FAQ
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Founders, marketing leads, and communication teams looking for structured guidance and a long-term PR plan.
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Advisory focuses on defining your direction and key messages; ongoing PR executes it continuously.
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Yes. We offer follow-up coaching and workshops to help internal teams manage PR in-house.
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Typically 4–6 weeks, depending on your goals and internal input.
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Yes. We are based in Amsterdam, the Netherlands, but we work with international brands. Wether they want to be visible in the Netherlands or in other countries.
See what else we can do for you
From refining your positioning and personal brand to running full-scale Press Office and international campaigns, each service is designed to connect your story with the audiences that matter most.
We create PR strategies through data, insights, and storytelling and amplify stories across borders to media and markets across Europe and North America. For corporates to ambitious startups and founders– to improve credibility, visibility and growth.