Repositioning company collective MakerStreet

Case
Written By Luc de Boer
 

MakerStreet is an international award-winning collective of digital and creative agencies who work for ambitious brands and scale-ups. Their services cover Innovation, Design, Technology, Marketing and Interim. Due to their enormous growth, MakerStreet decides to examine their business in collaboration with AM.

The company collective MakerStreet grows thirty procent year-on-year. In 2014 their collective represented 65 Makers. Seven years later, the collective counts 16 specialised and complementary agencies who work for brands with over 400 Makers.

AM has set up a qualitative research among all of Makerstreet’s stakeholders, analysed their market and how the collective is currently positioned across all channels. This has lead to renewed positioning and a communications and PR plan for 2022.

 
Luc de Boer
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