We are happy to inform that Be Better My Friend has selected AM to represent them. The brand aims to reshape the pastry industry with products that bring high-quality flavour while being good to the planet and animal wellfare. Their first product is a sustainable, alternative butter designed and perfected for pastry.

Be Better My Friend has teamed up with AM in August 2022. We will help position the brand and introduce their products to leading media in the United Kingdom and other European