A healthy future starts with a healthy youth. Dutch organisation JOGG helps municipalities, businesses and organisations to create policies to lead to change among institutions, clubs, parents and children.

AM has worked for JOGG three years in a row, in collaboration with comms agency JUST, to do its PR in order to raise awareness for the Week For The Healthy Youth. The last edition unfortunately got cancelled a few days before it took place, due to Covid-19 restrictions.

AM was responsible for all PR activities among which the PR strategy, PR Toolkit and visibility in national, regional and local media through press releases, interviews and exclusive content.