The Most Delicious Solution to Climate Change
The most effective solution to battle climate change is to reduce food waste. That is why on World Food Day, the Upcycled Food Foundation (UFF) and WholeFruit chocolate are joining forces to raise awareness for the power of upcycled fruit.
About 30% of food, 50% of fruit, and 70% of cacaofruit goes to waste. About 14 million tons of cacaofruit are harvested around the world each year to craft chocolate. Until now, only the seeds of the cacaofruit are used to make chocolate, and the remaining 10 million tons of cacaofruit are discarded as waste.
It’s not only the cacaofruit that ends up being wasted; it’s the water, land and energy that goes into producing food that is never eaten. 8% of all human-caused greenhouse gas emissions can be attributed to food waste.
WholeFruit chocolate is the result of technological advancements that make it possible to create a healthier chocolate bar from one single ingredient, the cacaofruit. By upcycling cacaofruit that would otherwise be wasted into delicious chocolate, WholeFruit chocolate helps to reduce food waste and help the environment.
All proceeds go to the Upcycled Food Foundation (UFF), a nonprofit on a mission to help prevent 20 million pounds of food waste next year.
Reducing Food Waste Critical to Fight Climate Change
The world’s leading resource for ranking climate solutions, Project Drawdown, concluded that reducing food waste is the number one most effective solution to global warming. More than a quarter of arable land, and more than a fifth of fresh water, is used to create food that is wasted. Eight percent of all human-caused greenhouse gas emissions are attributed to food waste.
Upcycled Food Association is a nonprofit organization focused on reducing food waste by growing the upcycled food industry. In 2020, UFA partnered with Harvard Law School, World Wildlife Fund, Natural Resources Defense Council, and others, to officially define “upcycled food,” a new sustainable food category. Through utilizing otherwise wasted ingredients to create new, high quality foods, upcycled food gives consumers the opportunity to reduce food waste every time they shop for food.
Turner Wyatt, co founder of UFA says, “We are on a mission to reduce food waste by elevating all food to its highest value and best use."
The Fruit Bar Among The Chocolates
With its zesty, fruity, and unique taste, each bite of WholeFruit chocolate contains at least 40% less sugar than typical chocolates. Bas Smit, Global Vice President Marketing at Barry Callebaut: “We all have our duty to fix the broken food chain, from government to company, from brand to consumer. With WholeFruit chocolate, the fruitbar among the chocolates, we celebrate Mother Nature’s gift with a healthier bite. And contribute to a better planet and add value for the fruit farmers, since we use the whole fruit.”
Follow and spread the story via #WorldFoodDay #Upcycle #EATorAUCTION #WholeFruitchocolate or place a bid on one of those rare WholeFruit chocolate bars!
WholeFruit Chocolate Upcycling Infographic