AM wins a prestigious Telly Award in Series-Online

Amsterdam, 24 May 2022 - The winners of the Telly Awards were announced and AM took home a bronze medal in Online-Series: Virtual Events & Experiences. We won for our work for Treat Tomorrow, a project by Barry Callebaut,  world’s leading manufacture of high-quality chocolate and cocoa products. 

This is the first Telly Awards for AM and Barry Callebaut. The award recognizes a new, different project that was developed in the midst of the pandemic: Treat Tomorrow, a mini-series to discuss pressing topics of chocolate indulgence with subject matter experts and its customers. There is a mini-series range with 40 episodes to discuss topics such as health, next-generation indulgence, plant-based, sustainability and climate. 

"The Telly Awards was a great crown on the work for all those involved in the project. We had to rethink with Barry Callebaut the traditional way of hosting trade shows worldwide during the pandemic. Moreover, it was time to create something different and more connected to customers and brands," says Luc de Boer, founder and director of AM.

About Treat Tomorrow

Treat Tomorrow, an initiative of Barry Callebaut, is a collaboration among partners to carve out the plan for ‘new’ chocolate indulgence. The COVID-19 crisis disrupted the whole world and propelled the need for the acceleration of changes already in the making, such as addressing climate change, social inequality, and health concerns.As an industry leader, Barry Callebaut intends to foster the needs of new and emerging consumer desires. The collaborative journey with partners aims to treat the treats of tomorrow differently.

Telly Awards

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials. The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.