Luc de Boer - PR Consultant
Work directly with a seasoned PR officer
Every strong PR strategy starts with people who understand your story. AM public relations was founded to make senior-level PR expertise accessible for every phase of growth. While AI is a great tool for speed and volume brands still need strategic PR expertise, strong storytelling, and local media and market insights, and relevance to safeguard credibility and drive results. Rome was not built in a day, nor is your PR playbook.
Luc has helped companies, brands, and entrepreneurs craft clear and effective PR strategies that drive credibility, visibility, and business growth. His background spans leading national and international PR agencies, where he has worked with global brands like Spotify, Netflix, and Nespresso as well as many startups and SMEs eager to grow and build visibility in the Dutch market. In 2016, he launched AM to orchestrate international PR campaigns in collaboration with trusted local experts across Europe and North America. Over time, he realised that many start-ups, solo entrepreneurs, and NGOs miss out on PR simply because it is out of reach. He’s here to change that—through training, tools, and advisory that make PR practical and powerful for everyone.
Luc de Boer works in public relations (PR) since 2007 and is based in Amsterdam, The Netherlands.
If you’re looking for PR support in the Netherlands or need orchestration to scale abroad, looking for PR training for startups or solo entrepreneurs, or prefer sparring with an experienced PR strategist to maximise your budget and impact, Luc and his hybrid team can help you and your colleagues take control of your PR.