Introduction of Elix, the first Nutraceutical cacaofruit beverage

Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products, whom we have been supporting with global chocolate introductions since 2017, has introduced a new cacaofruit drink, an elixir, made from 100% pure cacaofruit, which has a zesty fruity flavor.

COVID-19 has increased consumer interest in the health benefits of good nutrition and healthy living. To meet the needs of consumers, Barry Callebaut used its deep scientific knowledge to create the first nutraceutical fruit beverage, made from 100% pure cacaofruit. The elixir unleashes the power of science and is especially designed to preserve the nutrients of cocoa.

For this launch, Barry Callebaut and AM organized a worldwide event for a group of 20 media representatives from all over the world in Amsterdam, the Netherlands, in one of the most ancient Hortus Botanicus in the world: Hortus Medicus. Due to COVID restrictions, the event was focussed on the online media presence with a live stream, due to the active Covid restrictions.

AM was responsible for the strategy, media relations, coordination of PR on local markets, its content, planning and execution.

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