AI in PR: Working Smarter, Not Colder

• Hyper-Custom Pitching

• Article Intelligence

• Trend Spotting in Real-Time

We’re entering an age where AI can write, analyze, and predict. But ironically, as the tech gets better, the media landscape gets harder to break into. Journalists are flooded. Access is limited. The web of media is more locked than ever. That’s why we don’t use AI to go faster. We use it to go smarter.

Here’s how our AI-driven PR agents help us—and our clients—stay sharp, strategic, and deeply relevant:

1. Hyper-Custom Pitching
We never spray and pray. Our agents analyze individual journalists—what they write, how they think, and what actually matters to them. Then, we craft pitches that resonate with what they’ve published.
This gets our stories opened, not ignored.

2. Article Intelligence
When coverage lands, our work is just beginning. We use AI to dissect articles:

• Is the sentiment positive or neutral?

• Are key messages coming through?

• Is there anything missing—or potentially risky?

We translate media coverage into insights that sharpen future strategy. No fluff. Just relevance.

3. Trend Spotting in Real-Time
The media doesn’t shout—until it does.
Our agents scan thousands of signals per day to spot the early waves:

• Shifts in tone

• New frames gaining traction

• Themes your competitors haven’t noticed yet

We don’t just react to the media cycle. We can read it ahead of time.

Our belief?
AI doesn’t replace intelligence—it upgrades it. In a locked-in media world, we combine technology and PR thinking to get our clients in the right room, at the right moment, with the right story.

That’s not speed. That’s strategy.

That’s clever PR.