Strategy/concept agency MIX joins agency collective MakerStreet

MakerStreet takes stake in MIX and grows to 18 specialist agencies

MIX is joining the MakerStreet agency collective with immediate effect. The collective will take a stake in the fast-growing agency founded by Ashwin Murli and Mark Schoones. MIX specialises in strategy and concept development within the fields of advertising, branding and content. 
With the addition of MIX, MakerStreet strengthens its marketing proposition with marketing strategy and creation. The agency collective already made its mark in marketing with Unplugged (behavioural research & design), Elevator (online marketing) Big Shots (content production), Mr Koreander (communications), and Iron/Out (website performance). "MIX has strategic and conceptual qualities which are great to add to our other marketing related agencies. With them on board, we strengthen our offering for brands and scale-ups," says Jasper Olieroock, Managing Partner at MakerStreet.

MIX’s team consists of 11 employees, while the agency is only founded two years ago. Yet, the founders, Ashwin Murli and Mark Schoones, did not hesitate long about the decision to join MakerStreet. Schoones: "We have been asked before to join a network, but that never felt good. With MakerStreet we have actually been working together for a year and a half, so we know their 'full specialism' way of working well." Schoones continues: "The special thing is that it is not a network, but a collective. And that describes the set-up of our collaboration perfectly. It is decentralised and leans entirely on the specialism of the agency and team. No forced shopping for clients. No forced collaborations between agencies. Everything has to emerge from added value."

Schoones and Murli see MIX at the point of MakerStreet's marketing proposition. "In cooperation with the other MakerStreet agencies, we have already secured several large and international accounts and campaigns." Ashwin Murli adds. "Mark and I firmly believe in the power of the collective. That's also why we started MIX together too. So the fact that MIX itself is now part of a collective is very logical for us. With MakerStreet's operational support and power, we are able to grow and do what we do best: Developing distinctive strategies and ideas."

Since its start in 2011, MakerStreet has been developing and mentoring specialised agencies and training entrepreneurs. As a result, the collective is growing by 25% annually. "Usually these are agencies that emerge from other MakerStreet agencies, and sometimes, as in this case with Mix, by having an agency join," Olieroock continues. This allows our 18 specialist agencies, consisting of over 400 creators, to serve clients completely independently, and if preferred, collectively." 

Schoones and Murli will both remain with MIX as two-headed directors and shareholders. The office will remain at its current headquarters at 35 Spuistraat in Amsterdam.