PR Course

Understand the system. Master the tools. Communicate with purpose.

Public Relations has changed. AI, data, and digital storytelling now shape how brands earn attention and build trust. The PR Course gives you the foundation to understand and apply these shifts.

In six structured modules, you’ll learn how to build a modern PR strategy — from positioning and story design to AI-enhanced campaigns and measurement. This program is built for founders, PR professionals, and marketers who want clarity, structure, and control over how their brand communicates in today’s landscape.

What it delivers

  • A complete on-demand learning program covering modern PR in the AI age.

  • Practical frameworks, examples, and templates to apply immediately.

  • Step-by-step structure to build strategic understanding before execution.

  • Designed for founders, PR professionals, and marketers.

How it works

1. Learn the fundamentals

Understand how PR works today: from narrative design to media logic, from human storytelling to AI integration.

2. Apply proven frameworks

Use AM Public Relations’ proprietary templates and frameworks to shape your messaging, campaigns, and media relations.

3. Experiment with AI tools

Learn how AI supports PR — from research and content generation to monitoring and measurement.

4. Build your own PR plan

Translate theory into practice with exercises that build your unique, structured PR approach.

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FAQ

  • Yes. The course adapts to your level and background, providing tailored templates for each.

  • No. Each module guides you step-by-step from reflection to execution.

  • Yes. The Personal Brand System is a stand-alone program but complements the Accelerator perfectly.

Rather have this done by AM? Check out Ongoing PR or Personal Brand and Thought Leadership service.