Our Work

PR, Campaigns & Global Launches

At AM, we build visibility through strategy, storytelling, and creative execution. Our portfolio includes global launches, repositioning projects, influencer activations, and AI-driven PR campaigns for brands in food, tech, and innovation.

From award winning international product introductions like Barry Callebaut’s 2nd Gen Chocolate and Elix Cacaofruit Beverage, to corporate repositioning for MakerStreet and public awareness campaigns such as Week for the Healthy Youth, each case shows how we combine earned media, digital storytelling, and data-driven communication to create measurable impact.

Explore our work to see how we help brands grow through global launches, integrated campaigns, media relations, and thought leadership programs — blending creativity with strategy in the age of AI.

 
Featured
Introducing the Second Generation of Chocolate: cocoa first
global launch
Introducing the Second Generation of Chocolate: cocoa first
global launch
global launch
Treat Tomorrow, a mini-series to shape chocolate indulgence
campaign
Treat Tomorrow, a mini-series to shape chocolate indulgence
campaign
campaign
Ruby Chocolate in the news
media relations
Ruby Chocolate in the news
media relations
media relations
IMG-6338.jpg
Influencer
EAT or AUCTION -WholeFruit chocolate- influencer campaign
Influencer
Influencer
Introduction of Elix, the first Nutraceutical cacaofruit beverage
global launch
Introduction of Elix, the first Nutraceutical cacaofruit beverage
global launch
global launch
Repositioning company collective MakerStreet
re-positioning & pr plan
Repositioning company collective MakerStreet
re-positioning & pr plan
re-positioning & pr plan
Introducing the fruit bar among the chocolates: WholeFruit
global launch
Introducing the fruit bar among the chocolates: WholeFruit
global launch

Barry Callebaut

global launch
Week For The Healthy Youth (2018, 2019, 2020)
campaign
Week For The Healthy Youth (2018, 2019, 2020)
campaign
campaign
Optician Pearle prevents firework victims
campaign
Optician Pearle prevents firework victims
campaign
campaign
Bensdorp Natural Dark virtual launch
global launch
Bensdorp Natural Dark virtual launch
global launch

Bensdorp

global launch
International money transfer company Transferwise
research
International money transfer company Transferwise
research

TransferWise is a worldwide leader when it comes to international money transfers. The startup was founded in 2011 by Taavet Hinrikus, Skype's first employee, and is currently active in over 40 industries.

research
Premium movie service Film1
press office
Premium movie service Film1
press office

Film 1, part of Sony Pictures Television Networks, is one of the biggest providers of movies on demand in the Netherlands. However, at the moment the brand mainly operates in the shadows.

press office
Brand positioning Spinnin' Records
workshop
Brand positioning Spinnin' Records
workshop

Spinnin' Records is the biggest record label in the field of dance music across the globe. To give their story a boost, and ensure that this could be communicated throughout the company and across all channels, a brand positioning workshop was organised.

workshop
Ad tech startup We Adapt
positioning & press office
Ad tech startup We Adapt
positioning & press office

We Adapt is an innovative Dutch start-up. With their SaaS platform, they enable advertisers and brands to automatically produce large quantities of videos, thus reducing production time and minimising costs. We Adapt works for international companies like the airline company KLM, car manufacturer Mazda, and electronics company Philips.

positioning & press office
Ruby, the fourth type of chocolate
global launch
Ruby, the fourth type of chocolate
global launch

Barry Callebaut, wereldwijd marktleider op het gebied van cocoa en chocolade, heeft een van de grootste ontdekkingen gedaan in de geschiedenis van chocolade. Tachtig jaar na de ontdekking van witte chocola heeft het Zwitserse b2b bedrijf de vierde soort chocolade ontdekt.

global launch